BWH Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®.
Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotels was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments.
With SureStay Hotels already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury.
BWH Hotels serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers and developers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,300 hotels across every chain scale segment, in over 100 countries and territories worldwide.
Larry Cuculic is President and CEO of BWH Hotels. He oversees the company’s global portfolio of 18 dynamic brands, which boasts approximately 4,500 hotels across all market segments. Under Cuculic's leadership, BWH Hotels is on track to continue leading the industry as a powerful global hotel company. “It is a true honor to be selected as the next President and CEO of BWH Hotels by our esteemed Board of Directors," said Cuculic. “I am excited and look forward to working together with our Board, our members, my colleagues, and our corporate associates to usher BWH Hotels into its next chapter."
There are many benefits to becoming a BWH Hotels certified travel professional.